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	<title>Celebrating Work &#124; The Blog of gThankYou! &#187; Showing Gratitude to Employees</title>
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	<description>gThankYou&#039;s insights for workplace leaders and employee rewards.</description>
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		<title>How to Gift in the Workplace: Part III</title>
		<link>http://blog.gthankyou.com/2010/04/14/how-to-gift-in-the-workplace-part-iii/</link>
		<comments>http://blog.gthankyou.com/2010/04/14/how-to-gift-in-the-workplace-part-iii/#comments</comments>
		<pubDate>Wed, 14 Apr 2010 18:47:20 +0000</pubDate>
		<dc:creator>Lynn Welch</dc:creator>
				<category><![CDATA[Employee Gifts]]></category>
		<category><![CDATA[Showing Gratitude to Employees]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Best Workplace Gifts]]></category>
		<category><![CDATA[employee rewards]]></category>

		<guid isPermaLink="false">http://blog.gthankyou.com/?p=1172</guid>
		<description><![CDATA[It became a popular fun topic of conversation around the water cooler the same time every month. Who would receive the certificate and hearty handshake? As the ritual went, monthly all-staff meetings concluded with the top executive handing out his pick-of-the-month for the stand-out employee. Although the certificate (suitable for framing) held no monetary value, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.gthankyou.com&blog=3272463&post=1172&subd=gthankyou&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<p>It became a popular fun topic of conversation around the water cooler the same time every month. Who would receive the certificate and hearty handshake? As the ritual went, monthly all-staff meetings concluded with the top executive handing out his pick-of-the-month for the stand-out employee.</p>
<p>Although the certificate (suitable for framing) held no monetary value, it was treasured by the recipient and often displayed for years in cubes and offices. Accolades like this have been proven to be the greatest workplace gift of all. And I would argue that it’s not so much what or when (see Parts <a href="http://blog.gthankyou.com/2010/03/24/best-workplace-gifts/" target="_blank">I</a> and <a href="http://blog.gthankyou.com/2010/03/31/what-to-gift-in-the-workplace-part-ii/" target="_blank">II</a> of this series), but how the gift is presented that is really key to a successful workplace gift program that will return rewards to your company.</p>
<p>Saying Thank You to employees with meaningful rewards is good. Doing it in a way that recognizes specific achievements in a forum that creates awareness is great. Even if it’s a simple gift, putting thought behind the presentation has been proven to motivate.<a href="http://gthankyou.files.wordpress.com/2010/04/drive-202x3001.jpg"><img class="alignright size-thumbnail wp-image-1179" title="drive-202x300" src="http://gthankyou.files.wordpress.com/2010/04/drive-202x3001.jpg?w=101&#038;h=150" alt="" width="101" height="150" /></a></p>
<p>It a recent <a href="http://blog.seattlepi.com/workplacewrangler/" target="_blank">Workplace Wrangler</a> blog the Seattle Post Intelligencier <a href="http://blog.seattlepi.com/workplacewrangler/archives/200663.asp" target="_blank">drew attention</a> to author <a href="http://www.danpink.com" target="_blank">Daniel Pink’s</a> recent speech at the <a href="http://www.ted.com/" target="_blank">TED conference</a>. <a href="http://www.ted.com/talks/dan_pink_on_motivation.html." target="_blank">The talk</a>, detailing the science of motivation, notes that “when it comes to motivation, there is a huge gap between what science knows and what companies do.” Pink wrote the acclaimed <em><a href="http://www.time.com/time/business/article/0,8599,1952993,00.html" target="_blank">Drive: The Surprising Truth About What Motivates Us.</a></em> According to the PI:</p>
<blockquote><p>Pink convincingly argues that once our basic need for financial stability is taken care of, the desire for intrinsic motivation kicks in. Intrinsic motivation is founded upon personal rewards (individual interest or love) rather than extrinsic motivation (money). In fact, many scientific studies have demonstrated that people actually become less motivated when money is tied to doing something we are already drawn to doing. It actually devalues it for us!</p></blockquote>
<p>Pink advocates employers to adopt a “now-that” approach to rewards and gifts instead of the usual quid-pro-quo “if-then” rewards system to gain motivation.</p>
<p>A recent survey by <a href="http://www.pwc.com/" target="_blank">PricewaterhouseCoopers</a> and <a href="http://www.officeteam.com" target="_blank">OfficeTeam</a> <a href="https://secure.globeadvisor.com/servlet/ArticleNews/story/gam/20100403/RWORKOUT03ART31823" target="_blank">reported in the Toronto-based Globe &amp; Mail</a> recently  noted that 33 percent of workers in North America believe their manager fails to recognize them.</p>
<p>The certificate and hearty handshake method worked because it was a gift that carried a lot of meaning behind it. The recipient was most often a surprise, and always well deserved.</p>
<p>What&#8217;s the best workplace gift you have received? What&#8217;s the best reward program you&#8217;ve been involved with at a company? Chime in.</p>
<p><!--Session data--></p>
<br />Filed under: <a href='http://blog.gthankyou.com/category/management-leadership/employee-gifts/'>Employee Gifts</a>, <a href='http://blog.gthankyou.com/category/gratitude/showing-gratitude-to-employees/'>Showing Gratitude to Employees</a>, <a href='http://blog.gthankyou.com/category/trends/'>Trends</a>  <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/gthankyou.wordpress.com/1172/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/gthankyou.wordpress.com/1172/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/gthankyou.wordpress.com/1172/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/gthankyou.wordpress.com/1172/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/gthankyou.wordpress.com/1172/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/gthankyou.wordpress.com/1172/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/gthankyou.wordpress.com/1172/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/gthankyou.wordpress.com/1172/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/gthankyou.wordpress.com/1172/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/gthankyou.wordpress.com/1172/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.gthankyou.com&blog=3272463&post=1172&subd=gthankyou&ref=&feed=1" />]]></content:encoded>
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			<media:title type="html">Lynn Welch</media:title>
		</media:content>

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			<media:title type="html">drive-202x300</media:title>
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		<title>How to use your gThankYou! Certificate</title>
		<link>http://blog.gthankyou.com/2010/01/18/how-to-use-your-gthankyou-certificate/</link>
		<comments>http://blog.gthankyou.com/2010/01/18/how-to-use-your-gthankyou-certificate/#comments</comments>
		<pubDate>Mon, 18 Jan 2010 16:37:27 +0000</pubDate>
		<dc:creator>Lynn Welch</dc:creator>
				<category><![CDATA[Employee Gifts]]></category>
		<category><![CDATA[Showing Gratitude to Employees]]></category>
		<category><![CDATA[Thank You]]></category>
		<category><![CDATA[Using gThankYou! gift certificates]]></category>

		<guid isPermaLink="false">http://blog.gthankyou.com/?p=1048</guid>
		<description><![CDATA[To the fortunate many who received gThankYou! Ham, Turkey or Grocery Gift Certificates recently, congratulations! Yours is a thoughtful and useful reward for a job well done! To help you through the process of using your gThankYou certificate, I’ve created this handy primer designed to answer any questions. Since I, too, was the recent recipient [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.gthankyou.com&blog=3272463&post=1048&subd=gthankyou&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<p>To the fortunate many who received <a href="http://www.gthankyou.com/" target="_blank">gThankYou! Ham, Turkey or Grocery Gift Certificates</a> recently, congratulations! Yours is a thoughtful and useful reward for a job well done!</p>
<p>To help you through the process of using your gThankYou certificate, I’ve created this handy primer designed to answer any questions. Since I, too, was the recent recipient of my first gThankYou Turkey Gift Certificate, I thought there no better way to help than to share my own experience</p>
<p>Told that my gThankYou Turkey Gift Certificate would cover $20 toward the purchase of any Turkey of my choice from any grocer, I went shopping. Here’s how it worked.<a href="http://gthankyou.files.wordpress.com/2010/01/redbow.jpg"><img class="alignright size-thumbnail wp-image-1049" title="RedBow" src="http://gthankyou.files.wordpress.com/2010/01/redbow.jpg?w=150&#038;h=115" alt="" width="150" height="115" /></a></p>
<p>After settling on the exact Turkey I wanted – <a href="http://www.jewfaq.org/kashrut.htm" target="_blank">Kosher</a> this year – I planned where to shop for the perfect size Turkey at a good price. I found the perfect bird at <a href="http://traderjoes.com/" target="_blank">Trader Joe’s</a>, a national specialty food retail chain that caters to the <a href="http://en.wikipedia.org/wiki/Foodie" target="_blank">foodie</a> crowd. The bird fit my criteria, and those spelled out on the certificate (it needed to cost at least $20).</p>
<p>Certificate in hand, I advanced toward the check-out. After I presented the certificate, my checker examined it and began reading the instructions. He was a first-timer too, having never seen a Certificate from gThankYou. A manager responded, and after he read the certificate instructions, completed my transaction.</p>
<p>After hardly the bat of an eye, I was done. It worked just like a coupon presented during the check out process. But this was better, because I was fulfilling a reward.</p>
<p>A few tips:</p>
<ol>
<li>Pay      attention to the specifics. Details on your certificate will      tell you what the gift covers: Turkey, Ham or Groceries and for      how much.</li>
<li>Certificates will have a good-through date. Use the certificate by this day to      ensure you receive the full benefit of your gift.</li>
<li>Expect      to wait a minute or two for verification from a store manager. Shopping      during a slower time of day on a slower store traffic day will minimize      your wait.</li>
<li>If you      run into stores with questions, there’s a <a href="http://www.gthankyou.com/retail-info.html" target="_blank">toll-free number </a>on the certificate      that managers or clerks can call on the spot.</li>
<li>Rest      assured that the certificates are usable for any specified item at any      store, even if they’ve never (as was my experience) processed a gThankYou certificate. It’s the real deal.</li>
</ol>
<p>It was truly an unexpected thrill to receive a gThankYou Gift Certificate. I felt proud using it, and enjoyed serving the Turkey I purchased with it, which this year had more of a story. Share your experience getting and using gThankYou certificates, and serving the resulting meals.</p>
<br />Posted in Employee Gifts, Showing Gratitude to Employees, Thank You  <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/gthankyou.wordpress.com/1048/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/gthankyou.wordpress.com/1048/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/gthankyou.wordpress.com/1048/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/gthankyou.wordpress.com/1048/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/gthankyou.wordpress.com/1048/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/gthankyou.wordpress.com/1048/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/gthankyou.wordpress.com/1048/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/gthankyou.wordpress.com/1048/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/gthankyou.wordpress.com/1048/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/gthankyou.wordpress.com/1048/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.gthankyou.com&blog=3272463&post=1048&subd=gthankyou&ref=&feed=1" />]]></content:encoded>
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			<media:title type="html">Lynn Welch</media:title>
		</media:content>

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			<media:title type="html">RedBow</media:title>
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		<title>Hot Topic: Happiness at Work</title>
		<link>http://blog.gthankyou.com/2009/12/15/happiness-at-work/</link>
		<comments>http://blog.gthankyou.com/2009/12/15/happiness-at-work/#comments</comments>
		<pubDate>Tue, 15 Dec 2009 16:44:56 +0000</pubDate>
		<dc:creator>Lynn Welch</dc:creator>
				<category><![CDATA[Showing Gratitude to Employees]]></category>
		<category><![CDATA[Thank You Power]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Alexander Kjerulf]]></category>
		<category><![CDATA[gratitude at work]]></category>
		<category><![CDATA[Gretchen Rubin]]></category>
		<category><![CDATA[Guy Capperto]]></category>
		<category><![CDATA[Institute of Work]]></category>
		<category><![CDATA[new york times]]></category>
		<category><![CDATA[Peter Warr]]></category>

		<guid isPermaLink="false">http://blog.gthankyou.com/?p=878</guid>
		<description><![CDATA[In case you’re wondering about the power of Thank You and appreciation in the workplace, consider the loads of information being shared on creating workplace happiness and the importance of this concept in achieving productivity. Peter Warr and Guy Capperto’s new book “The Joy of Work?” is among the work being presented on this hot [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.gthankyou.com&blog=3272463&post=878&subd=gthankyou&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<p>In case you’re wondering about the power of Thank You and appreciation in the workplace, consider the loads of information being shared on creating workplace happiness and the importance of this concept in achieving productivity.</p>
<p>Peter Warr and Guy Capperto’s <a href="http://www.routledgebusiness.com/books/The-Joy-of-Work-isbn9780415459662" target="_blank">new book</a> “<a href="http://iwp.dept.shef.ac.uk/site/article/peter_warrs_the_joy_of_work_now_available_to_pre-order/" target="_blank">The Joy of Work?</a>”  is among the work being presented on this hot topic. We spend one quarter of our lives at work, so it’s important to make the best of it, says Warr, emeritus professor a the UK-based <a href="http://iwp.dept.shef.ac.uk/" target="_blank">Institute of Work Psychology</a>. It’s important, Warr explains in a <a href="http://www.nytimes.com/2009/09/26/your-money/26shortcuts.html" target="_blank">New York Times article</a>, to focus on job satisfaction or finding meaning in your work, describing nine necessary elements of happiness in work and life. These include: having some sense of empowerment, using and expanding your skills.</p>
<p>There&#8217;s more:</p>
<ul>
<li>Consultant and author <a href="http://positivesharing.com/" target="_blank">Alexander Kjerulf </a> (self-dubbed Chief Happiness Officer) offers <a href="http://positivesharing.com/2007/03/top-10-reasons-why-happiness-at-work-is-the-ultimate-productivity-booster/" target="_blank">10 reasons</a> happiness at work is the top productivity booster. Among the benefits of workplace happiness Kjerulf cites: less complaining, more energy, higher optimism, increased motivation and fewer sick days.</li>
</ul>
<ul>
<li>Performance Coach Arvind Devalia chimes in with his <a href="http://www.lifehack.org/articles/productivity/happiness-at-work-12-simple-ways-to-make-it-happen.html" target="_blank">12 steps</a> to workplace happiness. He cites a  UK survey that found that two out of three people are dissatisfied with thier jobs<strong> </strong>and encourages workers to “See your work as a game. Life is meant to be fun and if you are going to spend a third of it at work, you might as well enjoy the game.”</li>
</ul>
<ul>
<li>Finally, author <a href="http://www.gretchenrubin.com/" target="_blank">Gretchen Rubin</a> of the <a href="http://www.happiness-project.com/happiness_project/about.html" target="_blank">Happiness Project</a> shares <a href="http://www.happiness-project.com/happiness_project/2009/06/thirteen-tips-for-feeling-happier-at-work.html" target="_blank">16 practical tips</a> for feeling happier at work.</li>
</ul>
<p>This offers more proof that employees, and companies, gain from thankfulness and appreciation.</p>
<p><em>Rick Kiley is President of gThankYou, LLC, based in Madison, WI.  gThankYou® Certificates of Gratitude™ are one way  savvy companies demonstrate commitment to valued employees. The company is best known for its <a href="http://www.gthankyou.com/" target="_blank">Turkey Gift Certificates</a>, <a href="http://www.gthankyou.com/ham-gift-certificates.html" target="_blank">Ham Gift Certificates</a>, and <a href="http://www.gthankyou.com/grocery-gift-cards.html" target="_blank">Grocery Gift Cards</a>.</em></p>
<br />Posted in Showing Gratitude to Employees, Thank You Power, Trends  <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/gthankyou.wordpress.com/878/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/gthankyou.wordpress.com/878/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/gthankyou.wordpress.com/878/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/gthankyou.wordpress.com/878/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/gthankyou.wordpress.com/878/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/gthankyou.wordpress.com/878/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/gthankyou.wordpress.com/878/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/gthankyou.wordpress.com/878/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/gthankyou.wordpress.com/878/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/gthankyou.wordpress.com/878/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.gthankyou.com&blog=3272463&post=878&subd=gthankyou&ref=&feed=1" />]]></content:encoded>
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			<media:title type="html">Lynn Welch</media:title>
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		<title>TIME-OUT!!!  Thank you.</title>
		<link>http://blog.gthankyou.com/2009/10/05/time-out-thank-you/</link>
		<comments>http://blog.gthankyou.com/2009/10/05/time-out-thank-you/#comments</comments>
		<pubDate>Mon, 05 Oct 2009 17:43:08 +0000</pubDate>
		<dc:creator>Rick Kiley</dc:creator>
				<category><![CDATA[Fun with Gratitude]]></category>
		<category><![CDATA[Gratitude]]></category>
		<category><![CDATA[Management & Leadership]]></category>
		<category><![CDATA[Showing Gratitude to Employees]]></category>
		<category><![CDATA[The Art of Thank You]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Recess At Work]]></category>

		<guid isPermaLink="false">http://blog.gthankyou.com/?p=796</guid>
		<description><![CDATA[There was a campaign this summer that encouraged companies to plan a recess period at work as a way of thanking and engaging employees. Here’s more about the program: “It has been proven that breaks are essential for satisfaction. But what does this mean to an employer? Well according to Rich DiGirolamo, Founder of Recess [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.gthankyou.com&blog=3272463&post=796&subd=gthankyou&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<p>There was a <a href="http://recessatworkday.com" target="_blank">campaign this summer that encouraged companies to plan a recess period</a> at work as a way of thanking and engaging employees. Here’s more <a href="http://www.prlog.org/10255798-want-to-increase-employee-morale-and-engage-employees-think-about-taking-recess-on-june-18th.html" target="_blank">about the program</a>:</p>
<p style="padding-left:30px;">“It has been proven that breaks are essential for satisfaction. But what does this mean to an employer? Well according to Rich DiGirolamo, Founder of Recess At Work Day, it’s simple……..Breaks lead to satisfaction; and satisfaction easily transfers to increase morale, reduced employee stress, more engaged and healthier employees; ultimately having a positive impact on productivity, absenteeism and profits.</p>
<p>Now in its 6th year; Recess At Work Day is the perfect complement to any Health and Wellness or Employee Engagement Initiative.”</p>
<p>This initiative hits a couple of HR goals, covering both praise and motivation as well as the continued movement toward corporate wellness programs and team building.</p>
<p><a href="http://thearmyjournalist.blogspot.com/2009/07/google-afternoon.html" target="_blank">How can a game of Dodgeball provide  engagement?</a> Consider this from Dale Sweetnam, an Army public affairs specialist who worked at Google&#8217;s office in Washington, D.C as part of a training program. While there, Google put on a “Recess at Work” day that included “square pizzas, chicken nuggets, juice boxes, four square and dodgeball.”</p>
<p style="padding-left:30px;text-align:left;">“I can&#8217;t remember ever having that much fun at work. The whole office got into it.  A computer and speakers were set up on the side of the room and a projector  displayed YouTube Michael Jackson videos while we pelted each other with         dodgeballs.  The event was a huge success. I really felt like it was recess. I was still attending recesses in grade school when Michael Jackson came out with &#8220;Bad&#8221; and it had probably been that long since I&#8217;d last played dodgeball. It was a             blast.  The event led straight into the weekend. As far as I&#8217;m concerned, weekends don&#8217;t start out much better than that.”</p>
<p>There seems to be a mini movement toward this idea of corporate recess as a reward. There *are* lots of creative ways to say &#8220;Thanks&#8221; and engage employees.</p>
<p>Stay tuned!</p>
<address><em>Rick Kiley is President of gThankYou, LLC, based in Madison, WI.  gThankYou® </em><em>Certificates of Gratitude™ are one way savvy companies recognize employees’ great work at Holiday Time. The company is best known for its <a href="http://www.gthankyou.com/" target="_blank">Turkey Gift Certificates</a>, <a href="http://www.gthankyou.com/ham-gift-certificates.html" target="_blank">Ham Gift Certificates</a>, and <a href="http://www.gthankyou.com/grocery-gift-cards.html" target="_blank">Grocery Gift Cards</a>.</em></address>
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		<title>Employee Praise Made Easy</title>
		<link>http://blog.gthankyou.com/2009/09/21/employee-praise-made-easy/</link>
		<comments>http://blog.gthankyou.com/2009/09/21/employee-praise-made-easy/#comments</comments>
		<pubDate>Mon, 21 Sep 2009 17:42:25 +0000</pubDate>
		<dc:creator>Rick Kiley</dc:creator>
				<category><![CDATA[Management & Leadership]]></category>
		<category><![CDATA[Showing Gratitude to Employees]]></category>
		<category><![CDATA[The Art of Thank You]]></category>
		<category><![CDATA[Fast Company]]></category>
		<category><![CDATA[Made to Stick]]></category>

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		<description><![CDATA[After reading Robert Palmatier’s research on relationship marketing and hearing so much about how companies are now using this in the B2C marketplace, I ran across an insightful piece from Fast Company. Written by columnists and Made to Stick authors Dan Heath &#38; Chip Heath, the article poses a really good question: “Why do companies [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.gthankyou.com&blog=3272463&post=766&subd=gthankyou&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<p>After reading Robert Palmatier’s <a href="http://www.marketingpower.com/AboutAMA/Documents/JM_Forthcoming/role_of_customer_gratitude.pdf" target="_blank">research on relationship marketing</a> and hearing so much about how companies are now using this in the B2C marketplace, I ran across an insightful piece from <a href="http://www.madetostick.com/" target="_blank">Fast Company</a>. Written by columnists and <a href="http://www.madetostick.com/" target="_blank">Made to Stick</a> authors Dan Heath &amp; Chip Heath, the article poses a really good question: “<a href="http://www.fastcompany.com/magazine/129/made-to-stick-i-love-you-now-what.html?page=0%2C0" target="_blank">Why do companies make it so hard for us to say thank you to the right people?</a>”</p>
<p>The Fast Company article predates the hoopla created when Hyatt Hotels created its <a href="http://www.nytimes.com/2009/06/21/magazine/21FOB-Consumed-t.html?_r=1" target="_blank">customer thanks program</a> this year. Heath &amp; Heath push (hard) for the idea of bringing active thankfulness a step further.</p>
<p style="padding-left:30px;"><strong> “Suppose there were some way to lower the transaction costs of a thank-you so 	much that praise became effortless?&#8221; </strong></p>
<p>They continue, &#8220;Think of those obnoxious engaged couples 	who skip around Macy&#8217;s with UPC scanners, zapping waffle irons and cutlery for 	their registry. What if there were some ways to zap the cup holder in your car, or 	the quesadilla on your plate, and instantly deliver a thank-you to the people who 	count?&#8221;</p>
<p>Aren&#8217;t there a zillion times you&#8217;ve walked out of a meeting with colleagues, or suppliers, or customers, when someone really, really lightened your load, and you want to show your gratitude?  Give them a *huge* &#8220;Thank You!&#8221;?</p>
<p>Guess what? There are companies that have it figured out.</p>
<p>These companies make it easy for customers to praise their employees.  Doesn&#8217;t that makes sense?  If customers show their gratitude for a job-well-done it means a lot.  The employee&#8217;s boss finds out in the process.  The with-it boss piles on the &#8220;thank you&#8221;, and what do you have?  The perfect storm that makes employees feel great.</p>
<p>Exhibit A:  American Airlines runs a program called “<a href="http://www.aa.com/aa/i18nForward.do?p=/utility/applause.jsp" target="_blank">Rounds of Applause</a>.” The Program enables American Advantage frequent flyers to give a personalized certificate to AA employees who go the extra mile.</p>
<p>Exhibit B: Anyone who travels by highway has seen those signs on trucks asking, “How’s my Driving? <a href="http://www.kelmarsafety.com" target="_blank">Kelmar Safety</a> runs this “<a href="http://www.kelmarsafety.com/services/hows-my-driving/" target="_blank">How&#8217;s My Driving?</a>” for companies with driving fleets in industries including trucking, law enforcement, education and delivery services. It encourages feedback from the public, which in turn provides some positive comments for employees.</p>
<p>Exhibit C: Internet appliance and electronics retailer ElegantAppliance.com is using social networking site <a href="http://www.twitter.com" target="_blank">Twitter</a> to get <a href="http://www.internetretailer.com/dailyNews.asp?id=31488" target="_blank">customer feedback about its customer Web experience</a>.</p>
<p>Some business to consumer companies, through their culture and way they relate to customers, generate feedback without even solicitation. One  example is Wisconsin-based <a href="http://www.landsend.com" target="_blank">Lands’ End</a> ( part of Sears Holdings) which at one time had a band of employees who volunteered to read and respond to customer letters and emails. The benefit was mutual for the customer and employee in creating loyalty and that intangible feeling that one gets from making a difference.</p>
<p><strong>Know of any other company that has a good customer praise program for employees? </strong></p>
<p>We’d love to hear about it!</p>
<address><em>Rick Kiley is President of gThankYou, LLC, based in Madison, WI.  gThankYou® </em><em>Certificates of Gratitude™ are one way savvy companies demonstrate commitment to employees’ great work. The company is best known for its <a href="http://www.gthankyou.com/" target="_blank">Turkey Gift Certificates</a>, <a href="http://www.gthankyou.com/ham-gift-certificates.html" target="_blank">Ham Gift Certificates</a>, and <a href="http://www.gthankyou.com/grocery-gift-cards.html" target="_blank">Grocery Gift Cards</a>.</em></address>
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