Those in the business of Thanks rarely get a chance to see it in action first-hand. But that’s what happened recently when gThankYou was among a select group of professional gift pros highlighted in a story in the October Business Beat Magazine. The feature in the publication of the Greater Madison Chamber of Commerce explores the wide array of opportunities for giving professional gifts, noting that many firms choose to recognize employee accomplishments and occasions.
The heart of the message: “a gift lets you know you’re appreciated.”
And that’s really at the heart of why we’re here, to help company leaders appreciate employees, customers and friends. But it’s how we help that means the most to both employees and employers. Explains gThankYou President Rick Kiley of our popular Turkey Gift Certificates, the gift that launched it all and continues to be popular during the holidays, particularly around that season of gratitude, Thanksgiving:
“It’s so convenient for employees, and gives them flexibility and choice. They can redeem the certificate at their convenience and choose the turkey that suits them. It’s a very meaningful, highly visible gift that puts the employer front and center.”
That convenience and meaning allows gThankYou certificates convey appreciation in a way that builds relationships and engages employees.
It’s a rare treat for us to have such an “aw, shucks” moment. But having our work highlighted in this way gives us a glimpse of the appreciation that comes through recognition. Sort of a validation that what we’re doing really works. It certainly has given us a boost to work even harder to spread Thanks around.